Case write-up Study Example | Topics and Well Written Essays - 750 words

Write-up - Case Study ExampleIn this case, what the medicine industry ask to do was to look for ways to monetize the mass market for the music, especially the younger generation that tended to take that music should be free.One of the issues that were present in the music industry in 2006 was the fact that there was no concerted effort to deal with the issues. Instead of the major players coming together to develop a solution, they were busy beseeching each other. In cases where the players attempted to come together, this was only do in the tier of mergers and this did not help in solving the problems.The biggest weakness that the music industry had in 2006, and still frame a problem, was the inability for the industry to realize that lucre engine room was to stay and that it would shift the way things were done in the this industry forever. Instead of adopting the new ways, the players in the industry were too busy trying to fight off the use of technology. This did not wo rk very well for the industry. Wells and Raabe (1) indicate that the industry lacked presentiment in this area and therefore faced a difficulty in making the new technology (internet) an opportunity instead of a threat.Ironically, the very source of weaknesses was also the very source of advantage. The same internet technology that was threatening to decline the CD gross revenue was the same technology that was increasing digital sales (Wells and Raabe 6). The internet provided the music industry with a new way to deliver the music to the consumers. The internet could be used in so many ways, including promoting the sale of single songs instead of depending on selling unharmed albums like it was done in the traditional CD sales. The use of internet would also minimize toll by cutting so many costs such as the cost of producing the CDs and DVDs. It also eliminated that exact for third party sellers, meaning that the users could get the music at a cheaper price.The new trends for such music products