Essay about Comparison of Two Advertisements - 719 Words

Comparison of Two Advertisements First of all, I will look at the history of advertising. Most historians believe that the first adverts were signs hung above shop doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people could not read, so these early adverts were often symbols, for example a boot indicated a shoemakers shop. The first mass advertisement in Britain was in about 1472, after Johannes Gutenburg had invented movable type. It was a poster advertising the sale of a book, and was stuck to church doors. Many early adverts also told little truth. For example adverts for non-prescription drugs often told of cures for many ailments, falsely. With the rise of television and†¦show more content†¦Its purpose is to persuade you to rent a car from their company, and is aimed at businessmen. The advert is mainly text, however there is one large picture at the top of a car with a man by it. There is also a smaller logo in the bottom left of the ad. At the top there is a big head-line which is a slogan saying: Men who are going places use Hertz! This is quite prominent and is what you notice as soon as you look at the advert. The way this advert persuades us is to impact the thought of Hertz being an easy and efficient company to use. This idea of easiness is used throughout the advert and from the moment we see it its obvious. quick, easy, low-costà ¢Ã¢â€š ¬Ã‚ ¦, as easy as A B C. These are just some of the slogans used in the advert. There is also a small picture of some building blocks, to give the effect of easiness once more. The picture of a man says something about the period. At that time women were still thought of as housewives and werent expected to need a car to travel about far, so in this advert all of the language is about the men. Many men have found Hertzà ¢Ã¢â€š ¬Ã‚ ¦, men who are going placesà ¢Ã¢â€š ¬Ã‚ ¦. The language used in the advert is mainly quite informal, however in the small-print part, the language is formal. There is a large use of hyphens and compound words, trying to persuade you about theShow MoreRelatedComparison of Two Advertisements1815 Words   |  8 PagesA Comparison of Two Advertisements The Oxford dictionary definition of ‘advertise’ is: â€Å"To promote (goods or services) publicly to increase sales.† But is it more than that? I think that the meaning of advertising is forever changing, as the consumer becomes more demanding and the producer becomes more ‘devious’ in the ways they promote the product they are trying to sell. Now, I believe that advertising means: trying to sell products to people whether or not they set out to buy them in the firstRead MoreA Comparison Of Two Advertisements890 Words   |  4 Pagesare exposed to on average over 5,000 advertisements a day. (Sheree) If that number seems high to you, just take a moment to think about how many times a day you see someone with Nike clothes on, or someone eating McDonalds for lunch. That’s all advertisements. Other countries have advertisements as well, but people from other countries find different things appealing in a product than someone from the United States . You can still see similarities in advertisements even though there are distinct differencesRead MoreA Comparison of Two Advertisements Essay708 Words   |  3 PagesA Comparison of Two Advertisements I have looked at 2 advertisements, one is from Sugar magazine and the other from Style magazine. The advertisement from Sugar, is for LOreal Paris Colour Pulse Hair Dye; the advertisement from Style is for Clinique Autumn 2004 close up on lips: modern metallics. All advertisements are aimed at specific target audiences and as such require different ideas, linguistic devices and presentational features to attract them. TheRead MoreA Comparison of Two Advertisements Essay2102 Words   |  9 PagesA Comparison of Two Advertisements I am going to compare two advertisements which I took from the magazine Marie Claire. Marie Claires target audience is young, sophisticated women, aged 18-30s. In the magazine, there is lots about fashion, beauty, relationships and general womens issues. I have chosen two different advertisements to compare. Both advertisements have very different, effective persuasive techniques which I am going to discuss. I am going toRead MoreEssay about A Comparison of Two Advertisements1239 Words   |  5 PagesA Comparison of Two Advertisements Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the product on offer. Advertisements affect our livesRead MoreEssay on A Comparison of Two Television Advertisements1065 Words   |  5 PagesA Comparison of Two Television Advertisements Television is the most important medium for advertising, and advertising is a vital component of traditional TV business models. It has always been difficult to assess the benefits of TV advertising as advertisers have traditionally had only a vague idea of who may have seen a particular advert and the actual impact on them. However, they can try and target an audience specifically e.g. time, channel of advert, etc. MostRead MoreA Comparison of Two Advertisements Essay examples1129 Words   |  5 PagesA Comparison of Two Advertisements Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it. In this assignment, I will be talking about two differentRead MoreA Comparison of Two Print Advertisements Essay2065 Words   |  9 PagesA Comparison of Two Print Advertisements For this advertisement I will be analyzing and comparing two recent advertisements selling similar products from the same company. They are both advertising Nokia mobile phones. The first advertisement I shall be analyzing appeared in November 2004 from a Campus a popular university newspaper. The commercial that I will be comparing the first one to, comes from a business magazine entitled Arabian Business and appeared in DecemberRead MoreAdvertising Analysis : The Pepsi Advertisement Essay903 Words   |  4 PagesMedia Essay Advertisements are among the most popular forms of media an ordinary person can consume. Due to their high prominence in consumers’ lives, brand competition through visual advertisements stands as no foreign matter to the majority of large companies. PepsiCo remain no strangers to commercial competition due to their flagship brand of soft drink: Pepsi. However, PepsiCo harbors a longstanding conflict in the soft drink market with rival product Coca-Cola. Logically, the conflict betweenRead MoreAdvertising Of The Same Media863 Words   |  4 PagesComparisons between advertisements of the same media take a specific skill, eye, and intellect to make these comparisons and contrasts. Comparisons can include the imagery, copy, and the campaign, these are up to debate for the viewer, to one an advertisement can be provocative, but to another the advertisement can simply be a form of bandwagon. Calvin Klein and Versace have two internet advertisements that I believe them to both be provocative in their own special ways, but share a form of bandwagon